2019-10-23 03:41:02 Source:源德盛 Edit:源德盛 Read:
With the rapid development of the domestic economy, the market of the domestic selfie stick industry has undergone earth-shaking changes in just two years, and the market competition has become increasingly fierce. Recently, the problem of "homogenization" of selfie stick industry has become more and more serious. Product design plagiarism is prevalent and copycat products are everywhere. All these problems seriously hinder the normal development of selfie stick industry. In the face of this series of bad industrial phenomena, more and more selfie stick manufacturers began to think about "innovation", want to develop innovation.
Innovation and development are almost the survival of every enterprise. For selfie stick enterprises, innovation is not just about Shouting slogans. With the development of the society and the continuous improvement of people's ideology, people have a strong demand for selfie stick products not only in the function, but also in the appearance, and this demand is becoming more and more obvious. On the other hand, consumers tend to be rational when buying products. The innovation of "concept" may attract consumers temporarily, but consumers will not pay for it. Without actual innovative products, consumers cannot keep their hearts. So the enterprise should put the innovation thought into place.
For the selfie stick industry, it belongs to an emerging industry, new products should have a new marketing thinking and innovative ideas, product innovation is to optimize on the original basis, constantly to meet the needs of consumers, understand the psychology of consumers, is the real winner of the enterprise.
If you don't believe me, you can go back and look at how many so-called innovation items in your r & d department have been put on the shelf, and how many new products have become a burden for you to swallow, because ordinary enterprises do not have the capital, cycle, ability and strength that big enterprises have to cultivate consumers.
In today's society, communication and trust between enterprises and consumers should be more timely and effective, unless enterprises want to "change places with one shot", but this is not the way for the long-term development of an enterprise, nor is it the business thinking that an entrepreneur should have.
In recent years, it is no longer possible to have a product without any obstacles, and products without innovation will be eliminated by the market. Adhering to the spirit of independent research and development and innovation, yuandesheng takes the lead and goes the farthest in the selfie stick industry from various models and aspects of innovation, such as products, technology and marketing.