Along with the social economy rapid development, improve the quality of material life level, people in the consumption idea are different from the past in the past, the brand value has become the people value most when buying products one of the factors, for example, people first think of when to buy a refrigerator is haier and Siemens,. This is the value and importance of the brand. Nowadays, the most popular selfie stick industry has also entered the branding development stage. Competition between different selfie stick manufacturers is increasingly fierce, and the selfie stick brand has become the focus of consumers' attention.

According to the precedent of industry development, if an enterprise does its own construction and brand well, it will not take long for the brand influence to be recognized in the industry, thus forming the industry leading brand. But if a business continues to copy and use franchisees as a test case for wealth creation, the end result is a brand that doesn't work, doesn't take responsibility for sales, and consumers suffer. Therefore, when consumers buy products, they will give priority to brand products in the case that the products are similar to each other, so that they will feel relieved to buy and comfortable to use. This is the so-called brand effect.

According to the investigation of relevant institutions, there are many shops selling bluetooth selfie sticks on online shopping platforms, and the prices are also uneven. The brands of selfie sticks are too messy, so consumers should be careful in choosing their brands when buying.

Whether a brand does well or not needs to be evaluated from several aspects. A good brand has specificity, innovative product ideas, innovative marketing ideas and as for the brand selfie stick, these are all part of not seeing the lack.

It is very important to choose a selfie stick brand with good reputation. It is a brand that has been certified by consumers. Good word of mouth is not formed in one day or two days, it is a good brand image in the minds of the majority of consumers long-term accumulation. A brand can win a better reputation in the minds of consumers, so in the agent franchisee management of sales links, lethal is huge.

Dispho has played a leading role in the selfie stick industry, whether from brand specificity or product r&d strength. A consumer recognized brand enterprises, agent franchisees to have a broader development prospects.